I was catching up with a couple of friends in the game and asked them if they had also noticed the drop in quality in looks and girl game over the past 6-12 months.

They both confirmed.

One pushed forward the idea that you can feel the damage the girls have from a mile away.

The other one speculated that it was due to the rise of simps.

The first one even said that he was shocked how underage girls (16-17yo) would hit on him aggressively, but he would not entertain them.

These are part of the reasons that contribute to the overall picture.

We must consider multiple factors.

Previously, women were sheltered from understanding their stock value, operating in an information asymmetry where they would make deals without realising what the best they could get was.

The first change which moved the needle is them entering the workforce as soon as they leave university. In the past, the most ambitious would attend university and then find a husband. Now, they shackle themselves in debt to avoid settling with one.

The following change has been the breaking down of traditional values, where shaming for whoring was a safeguard, now it has become an empowerement. And for the most crafty of them, they managed to master the game of men when they don't make money from it. This is a mindset change that occurred after the first lifestyle change.

Yet, this does not explain everything.

Technology enabled them to reach their full evolution. They went from needing one man to achieve their life purpose, to needing another man (their boss) to avoid depending on their husband, to crowdsource men to either top up their earnings or completely replace them. From an emotional perspective, the validation of the husband was exchanged for that of their boss and managers, and now it is a multitude of random online individuals.

It is also the realisation that, like a stock on the NYSE, they have a price quoted on a screen, whether it be in terms of IG or TikTok followers; they draw their sense of self and value through the number of buyers (likes and other engagements) of their persona.

How does this relate to what my friends said? The pace towards reaching full exposure to the sexual free marketplace has hastened; this is why there is this assessment of the wall happening sooner and sooner. The wall is not as much looks based as it psycholohy based, where women get jaded so fast that they become hardly dateable, or even fuckable.

Women go through their hoe phase, when they want to enjoy their freedom without commitment at the peak of their SMV, and eventually get emotionally rinsed out of it, so that they sound like ran through 30+ year old much earlier. Empowered by the Winner Takes All dynamic sponsored by dating apps and social media, and their Hypergamy, they eventually get mentally cooked by one Toxic Guy they get stuck on for years. You just have to see the popularity of Avoidant or Toxic Recovery pages on these aforementioned social media platforms.

Eventually, they take different routes.

1) They "decenter" from men, some type of female MGTOW, to focus on GirlBossingUp as a response to choosing a guy they did not qualify and ended up in a LTS (Long-Term Situationships), and tripling down on business or whatever venture, to eventually attract another man and/or not learning to gain their self-esteem back through materialistic and status signalling purchases (Birkin Babes). Focusing on their purpose and embracing the masculine burden of performance, they think that likes will attract likes, and start becoming the man they want to marry.

2) They go back into the market with a vengeance, picking up on what they learned from the toxic guys and using that to their benefit to extract resources from other men, either indirectly or directly. Where their solace is to make up for past hurt through the collective racket of willing men, which bolsters their egos and their wallet, they become even more disgusted by men and their weakness. This is where the alpha-widowed ends up becoming the beta money and validation syphoner.

The best ones will have managed to keep an aura of femininity whilst operating with a male logic.

3) They go back into the market still broken, looking for a recomforting soft guy who will overlook her past and become a clean-up man. Still, like guys who got fucked over and discovered but did not digest the Red Pill, they will operate in a compensating manner by over protecting themselves either through posturing strength, not realising their lack of calibration convey weakness, or becoming ultra cautious, projecting their past mistakes in the current situation on the guy they are talking to or dealing with, to condition him for cleaning up someone else's mess or her own she made of herself.

All of this is powered by the different influences they are exposed to, ranging from well-known female TikTokers to Instagram influencers. This creates another strain on the market. Women are less available, creating a supply shock, reinforcing the push towards simping with money or tricking (transactional sex), so that the opportunity cost for the usual mating dance becomes ever more costly for girls who can command wads of cash to meet up.

For the girls who cannot, they will often find coping mechanisms and distractions in their loneliness fostered by their distrust of men cultivated during their hoe phase, which they did not take accountability for, or the bad choices they made because they were delusional enough that they deserved the world. That is one of the reasons their profiles on apps and social media are carbon copies: travelling junkies and dog moms.

What started as a means to improve became a lifestyle comprising newfound habits that fill up their calendars, making it an increasingly challenging task to meet them, to the point where money incentives have become, for many pragmatic individuals, the quickest way to get from point A to point B.

Another externality is that they have become much more independent and selfish as they have become rational buyers who have very few things they would like to discover. They become blasé about even exclusive types of experiences because they have done them on their own or through a male sponsor. That now, it leaves only the ones on the bottom half of the SMV pool looking for something less overtly transactional, when they don't look to increase their value, through becoming plastered up, and hormonly injected Gym Bunnies With Lululemon Gear and Beats Headset working towards getting the bag while concomitantly putting themselves out there on the international digital auction exchange.

The transparency and information symmetry have made even women stuck in Midwest America or other remote parts of the Western World aware of what they could miss out on. And if I have learned something in digital marketing over the past year or so, it is that FOMO and Urgency are the biggest motivators for women to act. So even what could be considered decent enough offers are not good enough for women who are told they can get the world.

This eventually transpires in the median quality, availability, and attitude of women encountered in modern dating. Their early direct (money-led) and indirect (visibility of what is out there) exposure made them experience or acknowledge by a much bigger factor what previous generations did not know or see for sure, that it made them underappreciative of what they qualify for, where the mantra is not be realistic and grateful of what you have, but manifest harder because you don't dream big enough.

It is female hustling mentality as a copy of the male one creating two big egos that invite the battle against one another that can either be diffused by the man becoming the bitch through applying feminine driven tactics to own them mentally, like when women used to charm men to control them eventually, or the application of overt power dynamic by buying them for the long run through an overt show of wealth, when it is not leasing them for any short time for a wide variety of purposes.

It is late-stage capitalism that has equalised the sexes through the full commodification of individuals, where women have adopted the idea that they have become equal arbiters in their mating choices by operating with homo-economic rational decision-making. If they have successfully completed their transformation into the masculine ideal, they have become individuals whose emotions are being logically managed.

Romanticism and Seduction were the smokescreen that would overshadow the underlying reality of relationships being transactional. Still, as with the increasing level of transparency in the modern financial market, there has been a growing push towards market transparency in the dating market where the illusion of genuine appreciation of individuality is becoming a thing of the past as the barrier to entry to benefit from it becomes more exclusive from the higher economic stress induced by the suppressed recession the middle class is suffering, next to modern culture.